Digital Marketing Can Be Overwhelming Sometimes.

But, with around 62.5% of the global population having internet access, it’s safe to say that having a digital presence is nothing short of vital for growing any business, whether it be online or brick-and-mortar.

It may seem tricky, but if you have the basic digital marketing best practices down pat, it’s not all that hard to see steady growth.

With that being said, let’s have a look at some best practices in digital marketing.

1. Know Your Target Audience

 Despite how broad digital marketing has the ability to be, it’s most effective when you aim your efforts at a specific group of people. In this instance, you’re always looking for quality over quantity because it allows you to specialise things like your tone of voice and wording for more effective digital marketing. Focusing on one group of people also saves you time, money and resources; as well as being able to foster your relationship with your existing clients.

2. Don’t Underestimate SEO

Whether your company provides a service or a product, the way users find you will almost always start with search results.

By focusing on relevant, unique and engaging content (while also sprinkling in relevant keywords: the things that people would search for in Google), you can make your pages more relevant, which means a higher likelihood of your target audience finding you.

On top of that, it’s also important to make sure that your website is optimised on the back end too. Making sure it runs well, will reward you with less bounces and more sustainable web traffic.

3. Have A Social Presence

Believe it or not, social media isn’t just for influencers and personal time-pass.

When you have around 58.4% of the world using social media, it’s also a pretty obvious choice for marketing your business.

It doesn’t have to be over-complicated, either. Making sure that you post engaging content on a regular basis and using relevant hashtags will ensure that there’s a steady stream of followers. While it is hard to gain traction on social media these days, having some social media presence is better than none.

Using scheduling tools like Hootsuite allows you to create lots of posts and set them up to go out at certain times and days without having to worry about doing it yourself at the time.

4. A Little Paid Advertising Goes A Long Way!

 Paid media is a great way to grow your presence online.

But it doesn’t always have to be Pay-Per-Click, either. If you’re willing to promote a post on your social media (mainly Instagram and Facebook), you’ll see growth.

(It doesn’t hurt to have PPC experts help you, either.)

These mediums also give you a lot more control over how your marketing budget is allocated – and you can easily measure what’s working and what’s not.

5. Have A Consistent Brand Identity

A consistent brand identity is something you can’t ignore.

When people think of your brand, they want to think of a brand that has a familiar look and feel. It makes it easier for them to remember you, and even easier for them to find you online.

Digital Marketing Can Be Overwhelming Sometimes.

 But, if you keep the 5 points above in mind, you can rest assured that you’ll have everything you need to set a solid foundation to grow your digital presence. If you’re still unsure, why not pop over to us at KlickSense?

We’d love to work with you!

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